in 1975 I opened my Phidippides running store in Atlanta, Georgia. Over the past 30 years, running shoes have generally improved. But because of conflicting advice and too much technical information, the best advice?.is to get the best advice. I do. I ask my staff to find me a shoe that is similar to my most successful shoes.
Ask several experienced runners about the running stores in your area. You want one that has a reputation for spending time with each customer to find a shoe that will best match the shape and function of the foot. Be prepared to spend at least 45 minutes in the store. Quality stores are often busy, and quality fitting takes time. Getting good advice can save your feet. An experienced running shoe staff can direct you toward shoes that give you a better fit, work better on your feet. I hear from runners about every week, who purchased a “great deal” but had to use it for mowing the lawn because it didn’t work on their feet.
Bring with you the most worn pair of shoes you own—walking or running.
The pattern of wear on